The key challenge for the Halloween 2017 campaign was to beat the performance benchmarks achieved by the previous year’s campaign. This entailed driving more sales at less cost and in the process delivering a much higher return on investment from the Nightmare Realm’s digital investment.
We created an integrated cross-device campaign, aiming to engage prospective customers across a variety of different ad platforms in a coordinated way: social media (including Facebook, Twitter, Instagram and Snapchat), YouTube, AdWords and Programmatic Display. We used first-party data to engage previous years’ customers and as the basis for creating lookalike audiences.
Deployed campaigns on major social media platforms such as Twitter, Snapchat, Facebook and Instagram, using intelligent targeting to reach desired audiences
Targeted Adwords campaign with optimised use of negative keywords in order to improve engagement
Our programmatic campaign (using both Display and Native formats) focused specifically on mobile banners and MPUs.
Our first ever campaign using Snapchat was a complete success for the company.