Display advertising is often the first way in which your audience discovers your business. It’s great at driving awareness quickly across numerous touch points such as websites, apps, and email. Display works in harmony with your PPC. If your audience is aware of your brand they are far more likely to click on your ad when you appear alongside competitors in search results. It’s also worth noting that up to 70% of time spent online is outside of Search and and Social Media, so to ensure your business stays front of mind Display is essential.
Display is available in many forms, from banners and mastheads, to engaging rich media formats with embedded video. A Programmatic Display campaign should also include retargeting and dropped basket components, and it should span the web and social media. Our team will help you select the right formats and targeting to meet your objectives. Finally, we’ll ensure we deliver your advertising is always seen in a brand safe environment.