The Challenge
HealthSectorJobs is the largest organiser of recruitment events for the health and social care sector in the UK and Ireland. The goal of this campaign was to attract quality attendees to HealthSectorJobs’ Healthcare Job Fair via a free online ticketing system. The main challenge associated with the campaign was targeting a niche audience (namely, qualified individuals in the healthcare sector, such as registered nurses and doctors). The key metrics for this campaign were the number of registrations, cost per registration and cost per attendee.
The Solution
We optimised daily, varying ad copies, extensions, URLs, keywords, site links and calls-to-action in order to find the best-performing combinations.
We used hyper-targeted campaigns to ensure our budget was spent in the most precisely targeted way possible.
First Party Data
We made use of first-party data, such as HealthSectorJobs’ email database of previous registrants and attendees, to engage clients.
Known User Behaviour
We also used cookie data alongside unique login data to target people based on known behaviour across devices, without data loss.
Best use of Budget
This allowed for message consistency, and helped us to allocate our budget optimally as we were able to control frequency.
The Client says...
“Ads360 are not just a supplier, but a valued partner of HealthSectorJobs. We have been on a journey together over the past two years working to make our campaigns more effective and to deliver for our exhibitors. Sing! are a fantastic team to work with as they really understand our business and together we have pushed the boundaries of digital advertising in our industry. Ads360 helped us move beyond our fears of digital advertising and we have never looked back.
Stephen McLarnon, Chief Executive, HealthSectorJobs