Cornbury Music Festival

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The Challenge...

We were asked to design a campaign to deliver increased awareness amongst a new audience, and most importantly deliver strong ticket-sales.

The Background

 The Cornbury Festival is in its 16th  year. It caters for an older, more up-market crowd that want to see great artists in a refined environment! Up until now it has relied on word of mouth and traditional marketing; including the Sunday papers, local OOH and local Radio. But with a new website they wanted a strategy that embraced targeted digital marketing, so they turned to Ads360. 

The Solution

The plan was to achieve maximum return from a relatively small budget by using just three platforms. Targeted advertising was to be run on Facebook and Instagram to promote the festival’s unique selling points such as the headliners – The Specials, Keane and the Beach boys, the food, the family element and line-up.  Google Search was planned to capitalise on the awareness generated and drive conversions.

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Return on Investment
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Conversion rate
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Year on year increase in ticket sales
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Campaign customers new to festival