We developed a strategy geared towards maximising return on investment(ROI). We trimmed and streamlined their Adwords approach to focus on generating maximum revenue. We developed strategies focused on retaining their user-base and repeat visits.
We observed historical patterns in revenue and conversion rate, to best direct the client’s annual budget to maximise profit and ROI.
We removed double-tracking and irrelevant conversion tracking metrics in the Adwords dashboard. To generate smarter metrics.