The primary objective for this campaign was to increase the efficiency of Gifts.ie’s AdWords account, thereby increasing online revenue year-on-year, with a reduced annual advertising budget leading to a greatly improved ROI.
We developed a strategy geared towards maximising return on investment(ROI). We trimmed and streamlined their Adwords approach to focus on generating maximum revenue. We developed strategies focused on retaining their user-base and repeat visits.
1. We observed historical patterns in revenue and conversion rate, to best direct the client’s annual budget to maximise profit and ROI.
2. We removed double-tracking and irrelevant conversion tracking metrics in the Adwords dashboard. To generate smarter metrics.
3. We decided to implement comprehensive lists of negative keywords, cutting down on high volumes of irrelevant traffic that had historically slowed down conversion rates.
4. We came up with targeted seasonal campaigns over a 10-month period, in order to intelligently advertise to the most relevant audiences.
Year-on-year increase in sales
Reduced year-on-year budget
Year-on-year increase in ROI
We removed double-tracking and irrelevant conversion tracking metrics.
These allowed us to capitalise on surges of relevant traffic, without losing out to high- competition search terms targeted during these seasonal periods.
Extensive Historical Observation
We observed historical patterns in revenue and conversion rate, to best direct the client’s annual budget and maximise profit.