The Challenge
Explorium is Ireland’s newest and leading national sports and science centre.
The challenge was to increase online brand awareness during their launch period. And, improve ticket sales during specific times of the year, and get actionable data insights, which can further inform and improve the online campaigns being run.
The Solution
The campaigns were optimised to generate ticket sales at the lowest possible cost across 2 advertising platforms:
- Social – Facebook/Instagram Ads
- Pay-per Click (PPC) – Google Search Ads
The campaigns were designed to target broad interest-based audiences and remarketing audiences in Rep. of Ireland, with specific emphasis on Dublin and other cities in close proximity (50+ mile radius) with engaging 15 – 30 sec brand videos and search ads.
Tracking
To be able to get actionable data insights for Explorium, we worked with the web development team to set up the data tracking of traffic, actions and e-commerce transactions of the online campaigns across Facebook, Instagram and the Explorium website.