Creating an accountable lead generation strategy

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The Challenge

Boiler Blokes were looking for greater accountability from their media spend. They also wanted to be able to understand how their potential customers would respond to different marketing initiatives.  

The Solution

  1. We took time to fully understand their business. What became clear was they care passionately about providing the best possible service. To do this they focus on new boiler installations where they could control the standard of fitting and therefore feel confident providing ongoing service and maintenance. What they didn’t want to do is boiler repairs where they hadn’t fitted the boiler.
  2. Next we implemented our Lead Generation package. This utilises a paid search and social strategy to drive leads to their website. Bearing in mind their desire to avoid boiler repair work we had to create a very strict keyword strategy to minimise the number of irrelevant enquiries.
  3. In order to provide accountability and to give us actionable marketing insights we installed Google Analytics tracking on their website. This created the basis to evaluate monthly performance and provide useful reporting to the client.

The Result

In just 6 months we had taken their existing marketing budget, which was producing no trackable leads, to one which had created  142 sales enquiries.

The Client Says...

Ads360 has been running the digital marketing for our Boiler Installation company for a few months now. Right from our very first conversation with Ads360 we were very impressed with their professional demeanor and thorough subject knowledge.
 
Our advertising campaign has been running very successfully to date and Ads360 has tweaked it to optimise our audience and areas covered as needed. Their monthly report  is clear and easy to read and gives us a thorough overview of the footfall of potential customers over the range of platforms covered.
 
Ads360 is always quick to respond to e-mails and is available on the phone when needed too. We have been very impressed with Ads360 and would not hesitate to recommend them!

The Results

0 %
Increase in monthly Leads
%
Increase in marketing budget