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Admessenger Case Studies

NHS trust recruitment

Objective:
Drive attendance of their nurses recruitment day
Strategy:
Target 25+ adults within 16 miles of the Rochdale and Oldham areas.
AdMessage:
RECRUITMENT DAY at Rochdale Infirmary. 2nd August, 4pm-8pm – Interviews available on the day. Tap to search Pennine Acute Jobs.”
Results:
4,296 people tapped on the AdMessage that’s an impressive 1.3% CTR. Before using Admessenger typical open day attendance was 15-20. During Admessenger activity attendance rose to over 90 .

Stonewater Homes

Objective:
Raise awareness of new developments amongst those currently in the private rental sector.
Strategy:
Target first time buyers market by delivering Admessages to a data segment focused on 25-50s currently renting in the private sector.
Geo-targeted to areas surrounding the new developments.
Admessage:
“Ready to settle down, don’t settle for less. Affordable homes now available to own near Cheddar. Tap here to find out more.”
Results:
1,200,000 Admessages delivered across 8 weeks achieving a ctr of 1.0%, 3x above the industry average.
14 areas covered in the last 6 months.

Skoda Dealer

Test drives – new model launch

Objective:
DM Keith wanted to increase awareness of the Skoda Kodiaq launch and encourage test drives.
Strategy:
Geo target relevant audiences within 25km of their Yorkshire dealerships.
Admessage:
“Test drive the new award winning Škoda Kodiaq at our launch events across Yorkshire – 6th–9th April and you could win a holiday | Tap here to test the best.”
Results:
The Admessage was seen 100,000 times across 4 days.
636 people expanded the Admessage.
53% of those that expanded spent more than 10” with the expanded creative
Over 66 test drive requests recorded.

Infiniti Q30

Objective:
Infiniti wanted to increase awareness of their Q30 deal and drive sales enquiries.
Strategy:
Target relevant audiences across Reading, Birmingham, Liverpool, Leeds and Glasgow.
Admessage:
“Infiniti Q30 – from £199 per month. Personal Contract Hire. Mileage and other terms and conditions apply”. Message incorporated a Q30 image to create greater engagement
Results: “From going live on 27th December, it was like turning a switch on. Our web traffic instantly shot up and maintained an all-time high level throughout the campaign. The results were incredible: out of the 33,000 web visits over 22,000 were generated by AdMessenger. At the bottom line, this played a huge role in the sale delivering 294% of target. This is a fantastic tool for conquest activity!”

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