Objective:
Drive awareness of April 10% off promotion to boost organic enquiries.
Drive direct leads via online enquiry form.
Strategy:
Targeting comprised multiple Admessenger Intelligence targeting packages including: Prospecting, Home & Garden, Home Improvement and Outdoor structures.
A conversion pixel was placed on their enquiry submission confirmation page to accurately track and optimize for Lead generation.
AdMessage:
“For 10% discount off a conservatory, this April visit Mendip Conservatories, your local, friendly 5* specialist for Bristol & Somerset. TAP HERE TO FIND OUT MORE”
Results:
The campaign delivered 67 Leads from which 8 sales were generated, resulting in an excellent ROI. An exceptional ctr of 1.05% shows the campaign effectively engaged the target audience.